John Lewis “ci presenta” Natale 2016 con il suo nuovo spot!

Il natale sta arrivando e John Lewis ce lo ricorda! Anche quest’anno avremo lo spot natalizio del brand americano e siamo alla quinta puntata: ormai sono 5 anni che John Lewis accompagna il nostro natale con degli spot meravigliosi anche se però quest’anno ha una call to action un po’ troppo banale e non ingaggiante emozionalmente parlando.

Il nuovo spot parla della storia magica di un cane chiamato Buster the Boxer  e della sua padroncina Bridget. Bridget ama saltare sul letto a tal punto che i suoi genitori decidono di regalarle per Natale un trampolino. Sarà divertente vedere che ci sarà qualcuno prima di lei che “godrà” del regalo…

Credits & Description:

Advertising Agency: Adam&Eve DDB
Advertiser: JOHN LEWIS
Category: Advertising
Advertising campaign: Buster The Boxer
Customer Director: Craig Inglis
Head of Marketing, Brand, Social: Rachel Swift
Agency: adam&eveDDB
Chief Creative Officer: Ben Priest
Executive Creative Directors: Richard Brim, Ben Tollett
Copywriter: Ben Stilitz
Art Director: Colin Booth
Chief Strategy Officer: David Golding
Planning Partner: Martin Beverley
Managing Director: Tammy Einav
Business Director: Miranda Hipwell
Account Director: Caroline Grayson
Account Manager: Alice Child
Producer: Panos Louca
Assistant Producer: Sion Prys
Media Planning
Media Company: Manning Gottlieb OMD
Chief Executive Officer: Tim Pearson
Executive Director, Head of Planning: Clare Peters
Head of Retail: David Bratt
Client Account Director: Andrew Darby
Client Account Director, Digital: Ric Roberts
Production Company: Blink Productions
Director: Dougal Wilson
Producer: Nick Goldsmith
Director of Photography: Joost Van Gelder
Production Manager: Hannah Fowles-Pazdro
Production Assistant: Jack Bingham
Postproduction Company: MPC
VFX Executive Producer: Julie Evans
VFX Producer: Hannah Ruddleston
VFX Line Producer: Sandra Ekland
Creative Director VFX, MPC: Diarmid Harrison-Murray
Colorist: Jean-Clément Soret
Shoot Supervisors: Tom Harding, Tito Fernandes
VFX Supervisor 3-D: Fabian Frank
VFX Supervisor 2-D: Tom Harding
Animation Supervisor: Tim van Hussen
3-D VFX Team: Chloe Dawes, Anthony Bloor, Ben Thomas, Graham Cristie, Jessie Amadio, Julien Labussiere, Luca Maccarelli, Matthew Gifford, Radu Ciubotariu, Tito Fernandes, Tushar Kewali, Vincent Ullman, Will Laban, Hanna Binswanger, Max Mallmann, Jessica Groom, Ankit Dheraj Toppo, Earnest Victor, Ganesh Kumar S., Bibin
Balan P, Gayatri Patel, Jyoti Prakash Panda, Manjunath Ramakrishnaiah, Inigo Vimal Roy, Ria Banerjee, Gayatri Patel, Gerard Dunleavy
Animation Team: David Bryan, Boris Cailly, India Barnardo, Martyn Smith, Lou Thomas, Cynthia Collins
2-D VFX Team: Grant White, David Filipe, Andreas Feix, Alex Snookes, Venkatesh Rajagopal, Ginesh Gandhi, Jonathan Box, Amresh Kumar, Padma Priya, Prasanth Palaparthi, Rajesh Kumar, Shalwin Shaiju, Yasasvini V, R. Vignesh, S. Samson Samuel, Shalwin Shaiju
Composer, Soundtrack: Randy Crawford, “One Day I’ll Fly Away”
Performed by: Vaults
Music Supervision Company: Leland Music
Music Supervisors: Abi Leland, Ed Bailie
Sound Company: Factory
Sound Design, Mix: Anthony Moore
Audio Producer: Becs Bell
Editing: Final Cut
Editor: Rick Russell
VR Experience
Production Company: MPC Creative
Executive Creative Director, MPC Creative: André Assalino
Interactive Creative Director, MPC Creative: Pete Conolly
Executive Producer: Dan Phillips
Lead Producer: Joana Flor
Senior Interactive Producer: Joana Guimarães
Interactive Production Assistant: Sinead Catney
Lead Tech Artists: Pablo Bravo, Cat Dixon
Lead UE Developer: David Pereira
UE Developer Team: Dennis Ippel, Guiseppe Mattiolo, Thomas Lopez, Olivier Dumas, Bertrand Leroy
Lead Unity Developer: Tim Porteous
Unity Developer: Vitor Castanheira
Front and Back-end Developer: Pedro Rocha
UI Designer: Gorkem Menekse
VFX Supervisor: Kumar Chandrasekaran
VFX HoP: Sean Mullen
VFX Creative Director: David Kern
VFX Technical Directors: Selvam Venkatesan, Praveen Madhyasta
Animation: Anil Kumar Singh
Rigging VFX Artists: Matthew Gifford, Tushar Kewlani, Raju Ganesh, Baskaran Seetharaman, Pritesh Krishnappa Kotian, Atheesh Sankaran, Ashish Kumar Chourasiya, Shivam Pandey, Krishnendu Bikash Maity, Yogesh Gadge, Ganesh Mohan, Mithun Monga, Shashi Prakash Raj, Vivek Mangainath, Dhanesh Puthiyavalappil, Harwin Sebastien,
Srinivasa Sheelam, Aditya Shukla, Sminesh Sudevan
Senior VFX Producer: Tomek Zietkiewicz
VFX Production Supervisor: Devendra Kumar
VFX Producer: Prithi Amarnath
VFX Production Assistant: Lokesh Reddy
Tech Artist: Pravenn Thanvi
DMP: Michelle Tolo
Motion Designer: Jonny Eveson
Sound Design: 1618 Digital
Sound studio: ClearCut
Voiceover Artist: Faye Ripley
Interactive, Print, Social
Interactive Creative Director: Till Diestel
Lead Interactive Producer: Budr Elnusairi
Integrated Producer: Laura Smith
Assistant Producers: Naomi Barrie, Laurelle May
Interactive Design Lead: Andrew Murray
Project Managers: Hatty Day, Hannah Dowty
Head of Design: Paul Knowles
Designer: Olly Watts
Design Company: King Henry
Head of cain&abel production: Brett Kelsey
Editors: Hannah Taylor, Joe Andrews, Paul Cheshire, James Ireland
Motion Graphic Designer: Ed Christie
Photographer: Noemie Bottiau
Interactive Designers: Adrian Baker, Megan Young, Jennifer Slack, Hashir Khan, Norman Lo
Bookings Manager: Serena Moll
Interactive Resource Manager: Jacinta Crane
Interactive Partner: Simon Adamson
Social Media Director: Viki Imrie
Social Media Strategist: Jess Taylor
Social Media Manager: Lauren Booty
Music: “One Day I’ll Fly Away” performed by Vaults, the original song was by Randy Crawford
Published: November 2016

source: Ads of the world

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