100 years Leica. We didn’t invent photography. But we invented photography

100 years ago something changed dramatically the course of photography. The first Leica was born. Of course you could say, “Hey some of these photos weren’t taken with a Leica at all!” But I must gently disagree with you. Leica took the camera out of the studio and placed it into real life. Images à la sauvette. Snapshots. We were able to see, to feel, to smell thousands of moments. It became an extension of the eye of the photographer. Joy, pain, ordinary things, fear, losers, winners, misery. War from inside. One image contaminating the others. Metastasis. The most iconic images in history, even the ones that weren’t taken with a Leica, were taken “because” of a Leica. We didn’t invent photography. But we invented photography

Un video istituzionale emozionante ci ricorda 100 anni di storia di Leica e delle sue foto più importanti. La trama è molto semplice: è bastato “animare” 35 foto storiche fatte con una Leica e farle raccontare da una voce narrante accompagnate da una colonna sonora cinematica. il tutto è servito anche a introdurre l’inaugurazione della Leica Gallery di São Paulo in Brasile.

Qui di seguito la lista delle 35 foto:

“Raising the Flag on Iwo Jima” by Joe Rosenthal
Buzz Aldrin on the Moon (of the Apollo 11 mission) by Neil Armstrong/NASA
“Migrant Mother” by Dorothea Lange
“Le Baiser de l’hôtel de ville” by Robert Doisneau
“Rue Mouffetard, Paris (1954)” by Henri Cartier-Bresson
“Behind the Gare St. Lazare” by Henri Cartier-Bresson
“Muslim women on the slopes of Hari Parbal Hill” by Henri Cartier-Bresson
“Phan Thi Kim Phúc” by Nick Ut
“Sanaa, Yemen,” by Samuel Aranda
“General Nguyen Ngoc Loan executing a Viet Cong prisoner in Saigon” by Eddie Adams
“Flower Power” by Bernie Boston
“Quang Duc self-immolation” by Malcolm Browne
‘Unknown Rebel of Tiananmen Square” by Jeff Widener
“Portrait of Che Guevara” by Alberto Korda
“Identical Twins, Roselle, New Jersey (1967)” by Diane Arbus
“Segregated Water Fountains” by Elliot Erwitt
“John Lennon and Yoko Ono” by Annie Leibovitz
“Girl With Leica” by Alexander Rodchenko
“Self Portrait with Wife & Models, Paris (1980)” by Helmut Newton
“Seine-Maritime, Dieppe” by Henri Cartier-Bresson
“Falling Soldier” by Robert Capa
“The Photojournalist” by Andreas Feininger
“Weeping for FDR” by Ed Clark
“Rodeo – NYC” (1955/56) by Robert Frank
“Man with Book in Mouth” by Jeff Memelstein
“The Troubles” by Hanns-Jörg Anders
“V-J Day in Times Square, New York (1945)” by Alfred Eisenstaedt
“La Piete Araba” by Samuel Aranda
“Gun 1 (1955)” by William Klein
“Flower Child” by Marc Riboud
“Self-immolation of Thích Guảng Dức” by Malcolm Browne
“El Morroco, New York (1955)” by Garry Winogrand
“Wenceslas Square, Prague (1968)” by Josef Koudelka
“California (1955)” by Elliot Erwitt
“India, Kashmir, Srinagar (1948)” by Henri Cartier-Bresson

John Lennon and Yoko Ono by Annie Leibovitz LEICA

Credits & Description:

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Executive creative directors: Fabio Fernandes, Eduardo Lima
Head of art: João Linneu
Creatives: Bruno OppidoRomero CavalcantiThiago CarvalhoJoão Linneu
Agency producer: Victor Alloza
Account management: Marcello Penna, Melanie Zmetek
Media: Fábio Freitas, Gabriela Guedes
Planning: José Porto, Guilherme Pasculli
Production company: Stink
Direction: Jones+Tino
Producer designer: Daniela Calcagno
Director of photography: Bjorn Charpentier
Executive producers: Cecília SalgueroMaria Zanocchi
Editors: Jones+Tino, Danilo Abraham 

Line producer: Victoria Martinez
1AD: Santiago Turell
Location manager: Lucia Sánchez
Producer designer: Daniela Calcagno
Stylist: Alejandra Rosasco
Post production: Casablanca Effects
Sound studio: Satélite Áudio
Production: Equipe Satélite
Maestro: Equipe Satélite
Account management: Fernanda Costa, Marina Castilho
Voicover: Nick Brimble
Aired: October 2014

source: Ads of the world

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