For more magical ideas: http://www.marksandspencer.com
Anche Marks & Spencer ha lanciato per questo natale il suo spot che ripercorre la “fantasia” di film famosi di Lewis Carroll come Alice in Wonderland, Little Red Riding Hood, Aladdin e L. Frank Baum’s Wonderful Wizard of Oz.
La campagna di advertising, la campagna online (magicorsparkle.com), ci racconta in sintesi che entrare in Marks & Spencer sia come entrare in un mondo fantastico e pieno di sorprese dove però si ritrovano gli oggetti favolosi che solo questo department store può offrire.
“Fall down the rabbit hole into a magical world — sparkle from head to toe with decadent lingerie, glamorous make-up and glittering accessories.
It’s always tea time! Let the celebrations never end with fabulously festive home accessories.
When visiting family this Christmas, wrap up warm on those cold winter nights with bold coats in our cosiest fabrics.
May all your wishes be granted this Christmas — fall in love with silky soft sleepwear in opulent jewel tones.
Be whisked away to the land of excitement and adventure. Dress the part with show-stopping party wear”
Credits & Description:
Advertising Agency: RKCR/Y&R, London
Client: Marks & Spencer
Media: Walker Media Production.
Filming: by director Johan Renck via Black Label Productions
Director of photography Simon Chaudoir.
Post Production: MPC by VFX supervisor
Music: by composer Guy Farley supervised by Dan Neale at Native
Published: November 2013
source: The Inspiration Room