“Birth of a Spartan”: great movie/commercial trailer for the new Xbox game Halo Reach (agency: agencytwofifteen)

The full version of the “Birth of a Spartan” commercial for Halo Reach.

Airing in the US and the UK this week, in the US on V (ABC) and various other cable networks, it will also be running during opening weekend of Iron Man 2 in 100 theaters nationwide…and the long form trailer will be running online in the US, UK and Europe. The title will be available in 6 months.

About the trailer: Birth of a Spartan is the journey of a young Carter-259, future leader of Noble Team, as he undergoes the medical augmentation procedures that are the final stage in his transformation from a young man into a Spartan III super soldier. Noble Team will be the protagonists of Halo Reach, the all-new next chapter of the Halo video game series on XBOX 360. We follow Carter from moment he wakes up in the morning, to his space flight to the orbital medical facility, through the actual procedures, and finally culminating in his dramatic realization of his transformation at the end of the film.

Credits:
Spot title: Birth of a Spartan
Game title: Halo: Reach
Client: Xbox
Agency: agencytwofifteen
Executive Creative Directors: Scott Duchon, John Patroulis
Art Director: Ben Wolan
Copywriter: Joe Rose
Agency Executive Producer: Hannah Murray
Agency Producer: Alex Spahr
Account Director: Peter Goldstein
Account Management Supervisor: Zach Rubin
Account Executive: Stephanie Scott
Production Company: Biscuit Filmworks
Director: Noam Murro
Line Producer: Jay Veal
DP: Simon Duggan
Production Designer: John Beard
Senior Executive Producer: Shawn Lacy
Executive Producer: Colleen O’Donnell
Editorial: Bikini Edit
Editor: Avi Oron
EP / Producer: Gina Pagano
Assistant Editor: Gustavo Roman
Visual Effects: Animal Logic
Telecine: Beau Leon, New Hat
Music: Original composition, by Human
Sound Design: Brian Emrich

source: Great ADS

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