“Who does the man everyone listen to, listen to?” Great print advertisign campaign for Financial Times (agency DDB London))

“Who does the man everyone listen to, listen to?”

Barack Obama’s endorsment of the UK’s Financial Times has been endorsed by the 2010 D&AD Awards with inclusion of the print advertising campaign in the 2010 Design and Art Direction Annual. The campaign, launched on June 15, 2009, promoted the Financial Times as the publication that “the man everyone listens to, listens to”. On 27 March 2009, Barack Obama granted his first global interview as US president to Lionel Barber, the editor of the Financial Times. During the interview, he told Barber: “I read the Financial Times before other people read the Financial Times. Now it’s trendy and everybody carries around a Financial Times.” The press ad carries Obama’s quote, alongside an image of the president addressing a Democratic campaign rally at Waterfront Park, Portland, Oregon in May 2008 and includes the question: “Who does the man everyone listens to, listen to?” The Finanial Times claims a worldwide readership of 1.3 million, with 23 print sites around the world.

Credits

The Obama ad was developed at DDB London by executive creative director Jeremy Craigen, creative directors Shishir Patel and Sam Oliver, copywriter Jonathan John, art director David Mackersey, planner Lucy Jameson. Stock photography was retouched by Andrew Walsh. Media agency was Maxus.

Source:  The inspiration room

Una risposta a ““Who does the man everyone listen to, listen to?” Great print advertisign campaign for Financial Times (agency DDB London))

Lascia un commento

Inserisci i tuoi dati qui sotto o clicca su un'icona per effettuare l'accesso:

Logo WordPress.com

Stai commentando usando il tuo account WordPress.com. Chiudi sessione / Modifica )

Foto Twitter

Stai commentando usando il tuo account Twitter. Chiudi sessione / Modifica )

Foto di Facebook

Stai commentando usando il tuo account Facebook. Chiudi sessione / Modifica )

Google+ photo

Stai commentando usando il tuo account Google+. Chiudi sessione / Modifica )

Connessione a %s...