“Never miss an opportunity: new Lynx Bullet”: fantastic thrillboard in the City for the new Unilever product

“Never miss an opportunity. Pocket pulling power”

This is new unconventional billboard for the new Unilever product: Linx Bullet. In London for a day, 16 March 2010, there is a stunning model Lauren Budd that gave commuters a thrill this morning as Lynx unveiled their first live billboard on JCDecaux’s Première 400 billboard at Old Street  for the new pocket sized Lynx Bullet. The campaign was booked through Kinetic and Mindshare.

Pocket rocket Lauren stopped passers-by in their tracks as she invited guys to embrace on-the-go pulling by appearing on Lynx’s ‘Thrillboard’ in London’s Old Street. Standing in a denim pocket elevated above the famous East London Street, she called for a Pocket Pulling Power revolution. Hot Lynx girl Lauren was encouraging guys to never miss a pulling opportunity.

These sexy shots of Lauren thrilling people on their way to work are part of the nationwide launch of new Lynx Bullet – the UK’s first pocket sized grooming essential designed for 24/7 pulling.

The Lynx ‘Thrillboard’ is a first for the brand and Lauren was delighted to be posing in a pocket to launch this portable grooming essential.

Here it is the video making of of the day of the event:

source: JCDecaux

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