Modern Retail=trasparency=Social Commerce! “93% of americans research online before purchasing in a store”

50% of social networkers consider information shared on their networks when making a purchasing decision. Therefore it is very and very important for the retailer use Consumer Insights in sales and merchandising to increase the success of their products!

Interesting is this video, found in Good Magazine, that explains how the world of retail is changed in the last period. More and more buyers research informations about the product before buying in a store.

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