What are people really buying online?

This beautifully designed infographic from Permuto visualises some of the latest shopper data from the US Census Bureau. What’s interesting to see, is that eCommerce (including phone & catalogue sales) is starting to “out sell” many of the traditional bricks and mortar categories in the US. There is some debate as to the exact numbers being used in this chart, but overall it tells a pretty important message to brands and retailers.

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