“It is possible someone out there has your face”: viral “facial profiler” by Coke Zero

Join the worldwide social experiment to find people who like just like you: http://facialprofiler.com

Crispin Porter + Bogusky have just launched the new Coke Zero Social Facial Profiler in an engaging campaign to promote Coke Zero’s likeness to the classic version’s taste! It’s a pretty ingenious app and allows you to sync with Facebook Connect to trawl facebook for similar faces to you using a version of a law enforcement type facial recognition software. Then to help the app’s AI, users can vote on the accuracy to build the intelligence of the app ongoing. A great way to serve up a branded digital experience. Click here to check out the website.

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