Hamburg city map about the nature of Alzheimer disease (Ad by DraftFCB Hamburg)

Generate donations for the Alzheimer Society Hamburg by confronting the people about the nature of Alzheimer disease. They created a city-map without street names and displayed it at hotels, bars, tourist information points and restaurants in order to adress people exactly in the moment, they need orientation the most. A 19% increase in calls and a 5% increase in donations to the Alzheimer Society Hamburg.

Agency: DraftFCB Hamburg, Germany.

via DirectDaily

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