Finally an important notice for us: from this September the data will be made available for evaluation starting and is intended to become the basis for ad negotiations in February 2011. So the media-measurement concern intends to start making data available in September that takes online viewing of a TV program and merges it with standard TV-audience data resulting in a “single combined national television rating,” according to a letter sent to clients today from Sara Erichson, president–media client services.
Finally a true report in the years in which online viewership has grown, and Nielsen is taking one step towards trying to solve the problem.
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