Apple and TBWA’s ‘Get a MAC’: the complete campaign

We know how you love Apple’s “Get a Mac” ads with John Hodgman and Justin Long. So, here are all 66 TV spots (plus the 90-second version of 2008’s “Sad Song”) that have aired since the campaign launched on May 2, 2006. All 66 ads were directed by Phil Morrison of Epoch Films for TBWA Media Arts Lab.

The success of Microsoft’s Windows 7 raises questions about the viability of “Get a Mac” going forward. (The three October 2009 spots, slamming Windows 7, look a little goofy now, and Apple skipped doing holiday spots for the first time in four years.) Have we seen the last of Mac and PC? We’ll see. For now, click on the thumbnails below, and enjoy the work from the past four years. —Posted by Tim

Click on the image to see the complete saga  and to see the source post!



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