Jack Daniel’s ‘Label Story’

A svelare la storia di questo whiskey del Tennessee ci hanno pensato Arnold Boston e Brand New School con la campagna integrata ‘Label Story’. Tre gli spot previsti, con ‘Tennessee’ e ‘Proud’ che seguiranno nel 2010. Ricordando che quello che un’etichetta non racconta, puoi scoprirlo in un sorso.

Client
: Jack Daniel’s
Campaign: Jack Daniel’s ‘Label Story’
Spot Titles: ‘Old Number 7’ (30), ‘Tennessee’ (30″), ‘Proud’ (15″)

Advertising Agency: Arnold, Boston, Mass.
Chief Creative Officer: Pete Favat
Creative Directors: Wade Devers, Wade Paschall
Associate Creative Directors: Lee Walters, Chad Leitz
Executive Producer: Billy Near
Assistant Producer: Reaghan Puleo
Account Director: Chris Ferko
Business Manager: Maria Rougvie

Production: Brand New School, Bicoastal, Usa
Director: Jonathan Notaro
Art Directors: Mario Stipinovich, Eric Conception
Designers: Ricardo Villavicencio, Stephen Kelleher, Emmett Dzieza
CG Lead: Vadim Turchin
3D Animation: Eric Concepcion, Han Ho, Mike Garcia, Walter Lubinski, Kim Kehoe, Andre Salyer, Carmine Laietta, Adam Rosenzweig, Dave LoGiudice, John Kalagian
2D Animation: Stieg Retlin
Storyboard Artists: Will Rosado
Compositor: Eric Concepcion, Dave LoGiudice, Michal Finegold
Executive Producer: Danny Rosenbloom
Head of Production: Devin Brook
Producer: Toby Sowers, Mike Sullo
Production Coordinator: Ilona Klaver

Original Music: The Lodge, New York, NY
Creative Directors: Eric Hillebrecht & Colin Thibadeau
Composer ‘Tennessee’: Ronan Coleman
Composers ‘Old Number 7’: Alex Weinstein
Composers ‘Proud’: Demian Sims
Executive Producer: Sallie Moore
Producer: Heather Weisberg

Lascia un commento

Inserisci i tuoi dati qui sotto o clicca su un'icona per effettuare l'accesso:

Logo WordPress.com

Stai commentando usando il tuo account WordPress.com. Chiudi sessione / Modifica )

Foto Twitter

Stai commentando usando il tuo account Twitter. Chiudi sessione / Modifica )

Foto di Facebook

Stai commentando usando il tuo account Facebook. Chiudi sessione / Modifica )

Google+ photo

Stai commentando usando il tuo account Google+. Chiudi sessione / Modifica )

Connessione a %s...