Improv Everywhere, my guerrilla marketing favorite team, a scene for this Christmas.

Improv Everywhere causes scenes of chaos and joy in public places. Created in August of 2001 by Charlie Todd, Improv Everywhere has executed over 100 missions involving tens of thousands of undercover agents. The group is based in New York City.

This time for their latest mission, a 13-member handbell choir provided some unexpected accompaniment for a Salvation Army bell ringer on Lexington Avenue in Manhattan.

Still Photos: Katie Sokoler and Chad Nicholson.
Video: Chad Nicholson, Erik Martin, Keith Haskel, Steve Marinconz, Drue Pennella & Erik Paulsen
Sound: Paul Reed
Idea by: Jason Eppink

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